The General Administration of Press and Publication has issued new guidelines on further promoting the development of press and publication industry.  Issued in early January 2010, the guidelines outline the five key objectives for press and publication industry development: China will ensure the growth rate in press and publication industry to be higher than that of gross domestic product of the same period, and to quadruple the output of the industry by the end of China’s 12^th Five-Year Plan compared with 2006; China will develop a group of key press and publishing enterprises with independent intellectual property rights, well-known brands and strong international competitiveness; China will support flourishing of emerging hi-tech sectors and try to catch up with advanced international levels in areas such as digital publishing, web publishing, mobile publishing and other strategic areas; China will basically develop a unified, open, competitive and orderly, healthy and prosperous modern publication market system; and China will report trade surpluses in press and publication goods and services.

To achieve these targets, the guidelines outline six key measures and nine policy and organizational safeguards. The six measures are: deepening the press and publishing system reform to create qualified market players and backbone enterprises; using high technology to promote changes in development models and structure upgrading in the press and publishing industry; implementing major projects to promote overall press and publication industry development; developing press and publication industrial zones, industrial parks and industrial bases to bring industrial clusters into full play; building a modern market system and allowing the  market to play a fundamental role in allocating resources; guiding and regulating non-public capital to ensure their orderly entrance into the press and publishing industry to liberalize and develop new productive forces.

The nine policy and organizational safeguards include: implementing various preferential policies in promoting the press and publication industry, increasing investment in the press and publication industry, improving regulations and legal systems that protect press and publication industry, and  improving and optimizing press and publishing market environment.